Learn the Continuous Positioning Framework

Discover the proven system for becoming—and remaining—the obvious choice in your market, with actionable resources and tools to help you apply the Continuous Positioning Framework yourself.

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Essence

Define what makes your business uncopyable—your core identity and unique value.

  • Discover your organization's unique DNA
  • Identify your true differentiators
  • Connect core values to market opportunities
Essence Illustration

Positioning

Find your place in the market where your essence can thrive and resonate with the right customers.

  • Define your ideal market position
  • Align with customer needs and perceptions
  • Differentiate from competitors authentically
Positioning Illustration

Gravity

Build systems and momentum that naturally attract opportunities and create sustainable growth.

  • Create self-reinforcing business systems
  • Design flywheels that accelerate growth
  • Shift from pursuit to natural attraction
Gravity Illustration

Storytelling

Bring your positioning to life through authentic narratives and consistent communication.

  • Craft compelling narratives that connect
  • Align messaging across all touchpoints
  • Enable everyone to tell your story effectively
Storytelling Illustration

Learning

Continuously adapt and evolve by capturing insights and reflecting on market feedback.

  • Build organizational learning systems
  • Create feedback loops that drive improvement
  • Maintain market relevance through adaptation
Learning Illustration

Ready to transform your business?

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