Continuous Positioning Support

Embed a powerful learning system that keeps your positioning relevant, authentic, and effective

Our Continuous Positioning Support service establishes a structured rhythm for capturing market insights, evolving your positioning, and fueling sustainable growth across your entire organization.

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What is Continuous Positioning Support?

Continuous Positioning Support is our ongoing service that transforms positioning from a one-time exercise into a living, learning system within your organization. We establish a structured cadence for gathering customer insights, identifying market shifts, sharing stories, and turning these collective learnings into strategic action.

Unlike traditional consulting arrangements that create dependency, our approach builds your internal capability while providing expert guidance. We help you embed the processes, habits, and tools that ensure your positioning remains authentic, relevant, and effective as markets evolve.

Continuous Positioning Support is the engine room of sustainable market advantage—ensuring your entire organization continuously learns, adapts, and strengthens your position as the obvious choice.

Why Continuous Positioning?

Markets change. Customer needs evolve. Competitors adapt. Static positioning quickly becomes stale. The most successful businesses have systems for continuously refining their positioning based on real-world feedback and emerging opportunities.

Without a continuous positioning system, most organizations drift toward irrelevance or engage in reactive, tactical changes that fragment their market position. Our support prevents this by creating a structured approach to evolution that strengthens rather than dilutes your distinctive value.

  • Market alignment as customer needs and industry trends evolve
  • Organizational learning that turns frontline insights into strategic advantage
  • Consistent adaptation that keeps you ahead of competitive responses
  • Cross-functional collaboration that strengthens your positioning from all angles
  • Evidence-based decisions about where to focus resources for maximum impact
  • Authentic evolution that maintains your essence while embracing new opportunities

How It Works

1. Insight Gathering

We establish systems for continuously capturing valuable intelligence from across your organization and market.

  • Customer conversation frameworks
  • Objection and question tracking
  • Competitor move monitoring
  • Market trend scanning
  • Product/service performance analysis
  • Success story documentation
  • Sales win/loss reviews

2. Collaborative Learning

We facilitate regular forums for cross-functional teams to make meaning from insights and identify strategic opportunities.

  • Monthly positioning review workshops
  • Cross-departmental sharing sessions
  • Story collection and distribution
  • Pattern recognition frameworks
  • Strategic opportunity identification
  • Rapid experimentation designs
  • Decision-making frameworks

3. Strategic Action

We help translate learnings into coordinated actions that strengthen your positioning across all touch points.

  • Positioning evolution guidelines
  • Messaging update protocols
  • Sales enablement refreshes
  • Content development priorities
  • Product roadmap alignment
  • Marketing channel optimizations
  • Employee training and alignment

The Implementation Process

Phase 1: System Design (Days 1-30)

  • Assessment of current feedback and learning mechanisms
  • Identification of key insight sources and knowledge gaps
  • Development of custom insight gathering systems
  • Design of meeting and workshop structures
  • Creation of action protocols and decision frameworks
  • Selection and onboarding of internal champions

Phase 2: Facilitated Implementation (Days 31-90)

  • Implementation of insight gathering systems
  • Facilitation of initial workshops and forums
  • Coaching of internal champions
  • Development of first action plans
  • Hands-on support for priority initiatives
  • Regular refinement of the system components

Phase 3: Guided Operation (Ongoing)

  • Regular review and optimization of the system
  • Expertise and facilitation for complex challenges
  • Assessment of positioning evolution effectiveness
  • Training for new team members
  • External perspective on emerging opportunities
  • Support for strategic decision-making

Who Should Have Continuous Positioning Support?

This service is ideal for:

  • Anyone searching for product-market fit who wants to iterate quickly and steadily towards their ideal customers.
  • Anyone looking to acquire their first customers who wants to turn their network and contacts into early adopters to build momentum.
  • Growth-focused organizations who want to build sustainable competitive advantage
  • Companies in evolving markets where customer needs and competitive dynamics shift frequently
  • Businesses with multiple departments that need alignment around positioning
  • Organizations investing in marketing and sales who want to maximize return on these investments
  • Teams expanding into new markets or segments who need to adapt positioning while maintaining their essence
  • Companies with frontline employees who have valuable but often untapped customer insights

Success Stories

“Before implementing Continuous Positioning Support, our product roadmap, sales messaging, and marketing were often misaligned. Now, we have a structured way to share what we're learning from customers and quickly adapt as a unified team. Our win rates have improved by 23% because everyone tells a consistent, evolving story that resonates with our market.”
Jennifer Lee, COO, Brightbeam
“The monthly system has transformed how we operate. Instead of positioning being a marketing document that gets updated once a year, it's now a living strategy that evolves with our market. Our teams are more aligned, our messaging more consistent, and our customers more engaged because we're continuously adapting to their needs in a coordinated way.”
Michael Rodriguez, CMO, Altamira AI

Flexible Packages to support your needs

Implementation Package (90 days)

  • Complete system design
  • System implementation
  • Champion training
  • 3 months of facilitation
  • Corio platform access

Annual Support Package

  • Monthly facilitation
  • Quarterly reviews
  • Ongoing optimization
  • Expert guidance
  • Corio platform access

Enterprise Package

  • Multiple business units
  • Complex organizations
  • Global implementation
  • Advanced analytics
  • Executive coaching
Request Pricing Details

Why Choose Cormirus for Continuous Positioning Support?

We Focus on Self-Sufficiency

We build your internal capability while providing expert guidance, so your organization becomes self-sufficient in continuous positioning.

We Bring Cross-Industry Expertise

Our team brings perspectives and patterns from diverse industries, helping you identify opportunities and challenges you might otherwise miss.

We Have a Proven System

Our Continuous Positioning Support isn't theoretical—it's a proven approach refined through work with dozens of organizations across multiple sectors.

We Provide Both Structure and Flexibility

Our approach provides the right balance of consistent process and adaptive facilitation, ensuring your system delivers reliable results while adapting to your evolving needs.

We Connect Positioning to Business Outcomes

We ensure your positioning work drives measurable business results across sales, marketing, product, and culture.

Ready to make positioning your sustainable advantage?

Let's discuss how Continuous Positioning Support can help your organization continuously learn, adapt, and strengthen your position as the obvious choice in your market.

Schedule a Discovery Call