Creating Gravity

Transform your positioning into market pull that attracts ideal customers

Our Creating Gravity service turns your positioning into practical actions that build irresistible pull in your market, adapting to your unique needs across Sales, Marketing, Product, and Culture.

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What is Creating Gravity?

Creating Gravity is our implementation-focused service that transforms your positioning from theory into market pull. We help you translate your strategic position into tangible actions across your organisation—making your authentic differentiation visible and valuable to customers.

Unlike traditional marketing or sales consultancies that focus on isolated tactics, we take a holistic approach to building market gravity. We adapt our support to your specific needs, addressing the areas that will create the most immediate impact while building sustainable pull.

Sales Enablement

We help your sales team become powerful ambassadors of your positioning, equipped with the tools, stories, and frameworks to win more business.

  • Sales messaging frameworks and playbooks
  • Compelling pitch decks and presentations
  • Storytelling training and coaching
  • Sales process alignment with positioning
  • Objection handling frameworks
  • Customer conversation guides
  • Deal qualification criteria

Marketing Activation

We transform your positioning into compelling marketing assets and strategies that create consistent pull in your target market.

  • Messaging architecture and guidelines
  • Website content strategy and development
  • Content marketing frameworks
  • Owned and earned media strategies
  • Paid media strategy and oversight
  • Marketing collateral development
  • Event and speaking opportunity planning
  • Strategic PR and thought leadership
  • Social media positioning and content plans

Product Alignment

We help your product team ensure that your customer experience delivers on your positioning promises and reinforces your unique value.

  • Product-market fit validation
  • Experience mapping and CX/UX recommendations
  • Product roadmap alignment with positioning
  • Feature prioritization frameworks
  • Customer research and feedback systems
  • User testing protocols
  • Product messaging and interface recommendations
  • Cross-functional product development processes

Culture Development

We help align your internal culture with your external positioning, ensuring everyone in your organisation naturally embodies your market position.

  • Values alignment workshops
  • Internal communication frameworks
  • Onboarding materials and processes
  • Team training and development
  • Decision-making frameworks
  • Culture reinforcement mechanisms
  • Cross-functional collaboration systems
  • Celebration and recognition programs

Who It's For

Creating Gravity works particularly well for:

  • Businesses with established positioning looking to translate strategy into practical action
  • Companies experiencing disconnects between their positioning and customer experience
  • Growing organisations adding new team members who need to understand and embody positioning
  • Businesses entering new markets who need to adapt their approach while maintaining their essence
  • Companies with limited marketing or sales resources who need focused, high-impact initiatives
  • Organisations experiencing siloed departments that need alignment around positioning

Key Benefits

Create sustainable momentum

Build systems that compound over time and create lasting pull in your market.

Cross-functional alignment

Unite Sales, Marketing, Product, and Culture around a shared strategy.

Evidence-based implementation

Test and validate initiatives before scaling, ensuring you invest in what works.

Practical, not just theoretical

Get hands-on support and tangible deliverables, not just recommendations.

Adaptive support

Flexible engagement that addresses your most pressing needs while building long-term capability.

Built for sustainability

Transfer skills and knowledge to your team for ongoing gravity-building success.

Success Stories

“The Creating Gravity program transformed how we talk about ourselves, from our website to sales conversations. Within three months, we noticed prospects coming to us with a much clearer understanding of our value, making sales conversations dramatically more effective.”
David Chen, Sales Director, Brightbeam
“Cormirus helped us translate our positioning into product features that actually matter to customers. Their approach helped us prioritize our roadmap based on what would strengthen our market position rather than just adding features. The result? Much higher customer satisfaction and a 28% increase in user engagement.”
Emma Thompson, Product Lead, Altamira AI

The Investment

Our Creating Gravity programmes are customized based on your specific needs and priorities. Programmes typically run for 3-12 months, with varying levels of implementation support.

  • Complete current state assessment
  • Customized gravity strategy
  • Implementation planning
  • Weekly strategy calls
  • Priority initiative development
  • Access to our Corio platform
  • Hands-on implementation support (Extended Programme)
  • Content and materials development (Extended Programme)
  • Team training and coaching (Extended Programme)
  • Monthly progress reviews (Extended Programme)
  • Measurement and optimization (Extended Programme)
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Why Choose Cormirus for Creating Gravity?

Holistic, Integrated Approach

Our cross-functional approach ensures your positioning is reinforced at every customer touchpoint.

Practical, Not Just Theoretical

We deliver tangible, implementable solutions—not just recommendations. Our team works alongside yours to create real momentum.

Evidence-Based Implementation

We help you test and validate initiatives before scaling, ensuring you invest in what works for your specific situation.

Adaptive Support Model

Our support flexes to address your most pressing needs while building long-term capability, making efficient use of your resources.

Built for Sustainability

We transfer skills and knowledge to your team, ensuring you can continue building gravity long after our engagement ends.

Ready to create irresistible pull in your market?

Let's discuss how our Creating Gravity service can help transform your positioning into magnetic market pull that attracts your ideal customers.

Schedule a Discovery Call