Strategic Positioning

Uncover and articulate what makes you meaningfully different

Strategic Positioning transforms your authentic essence into a compelling market position that makes you the obvious choice for your ideal customers.

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What is Strategic Positioning?

Strategic Positioning is our flagship service that helps organisations discover, articulate, and leverage their authentic differentiation. We guide you through a proven process to uncover what makes you meaningfully different and translate that into positioning that resonates with your target market.

Unlike traditional positioning exercises that produce dusty documents, our approach creates a living framework that becomes your strategic operating system—aligning every department around a powerful, authentic market position.

The Strategic Positioning Journey

1

Essence Discovery

Uncover your authentic essence—the unique values, capabilities, and approaches that make you meaningfully different.

2

Market Context Analysis

Map your essence against the market landscape to identify positioning opportunities and validate your strengths.

3

Position Development

Craft a clear, compelling position that makes you the obvious choice for your ideal customers.

4

Building Gravity Plan

Create a roadmap for implementing your positioning and building market gravity across your organisation.

Who It's For

Strategic Positioning works best for:

  • Businesses on a mission who want their authentic values and approach to be at the core of their market position
  • Leaders launching new products or services who need clear differentiation from the start
  • Organisations entering new markets who must establish a compelling position quickly
  • Companies experiencing increased competition who need to strengthen their differentiation
  • Scale-ups preparing for growth who need strategic clarity to expand efficiently

Key Benefits

Become the obvious choice

Stand out for your ideal customers and win more of the right business.

Clear differentiation

Articulate what makes you meaningfully different from competitors.

Authentic positioning

Build a position rooted in your true strengths and values.

Alignment across teams

Unite Sales, Marketing, Product, and Culture around a shared position.

Evidence-based approach

Test and validate your positioning with real customers before scaling.

Lasting capability

Gain frameworks and tools to maintain and evolve your position as markets change.

The Investment

Our comprehensive Strategic Positioning programme typically runs over 6-12 weeks, depending on your organisation's size and complexity.

  • 3-4 facilitated workshops with your leadership team
  • Comprehensive market and competitive analysis
  • Complete positioning framework development
  • Building Gravity Plan creation
  • Access to our Corio platform for 12 months
  • Implementation support and guidance
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What Clients Say

“Cormirus helped us transform our positioning from technical features to meaningful differentiation. The process uncovered strengths we'd taken for granted and created alignment we'd never experienced before. We're now winning business we previously couldn't even compete for.”
Sarah Johnson, CEO, Brightbeam
“The Strategic Positioning programme gave us clarity we desperately needed. For the first time, every department understands not just what makes us different, but why it matters to customers. The Building Gravity Plan gave us a concrete roadmap that we're still following a year later.”
Mark Williams, CMO, Altamira AI

Ready to become the obvious choice to your customers?

Strategic Positioning is the foundation of market leadership. Let's uncover what makes you meaningfully different and turn it into your greatest strategic advantage.

Schedule a Discovery Call