ALWAYS BE THE OBVIOUS CHOICE

Most organisations struggle to stand out in their markets.

Continuous Positioning helps businesses on a mission aligns and communicates their authentic purpose with customer needs for the greatest impact.

Learn more about Continuous Positioning

THE PROBLEM

Mixed Messages, Missed Opportunities

Today's business challenge is simple yet profound: most organisations struggle to become the obvious choice in their markets.

Marketing says one thing. Sales says another. Product builds features based on their own ideas. Service delivers with yet another understanding of value.

This misalignment creates confusing experiences for customers. Even great businesses can't become the obvious choice when they send mixed messages.Or worse still, no message at all. Or worse still, no message at all.

For organisations on a mission, this isn't just about lost revenue—it's about diminished impact.

Problem Illustration

THE SOLUTION

Continuous Positioning™

Being the obvious choice in your market isn't luck; it's strategy.

Continuous Positioning by Cormirus is a proven system that starts with your authentic essence and builds a market position so clear and compelling it becomes the strategic operating system for your whole business—aligning Sales, Marketing, Product, and Culture.

Supported by our Corio platform, this isn't a one-off workshop; it's an ongoing capability to build evidence, amplify what makes you unique, and adapt with purpose.

Schedule a Positioning Discovery Call
Solution Illustration

WHAT MAKES US DIFFERENT

We focus on businesses that are on a mission, not just chasing sales at any cost. We partner with leaders who believe their work matters—who want to build something meaningful and authentic. Those that want to be great.

Unlike traditional positioning services focused only on marketing outputs, Continuous Positioning addresses the whole system—ensuring that what you promise matches what you deliver.

THE BENEFITS

Stand out authentically where competitors blend in

  • Uncover what makes you special that competitors can't copy
  • Find where your strengths match what customers truly value
  • Turn your real differences into stories that win business

Align your entire business behind a single, powerful strategic direction

  • Get everyone in your company rowing in the same direction
  • Give teams clear rules for making position-strengthening decisions
  • Turn your positioning into specific actions for each department

Attract rather than chase opportunities through evidence-based market gravity

  • Test your positioning works before spending big on marketing
  • Ensure everyone tells the same compelling story about your business
  • Adapt your position as your business grows and markets change

Proven Results

Brightbeam: From Startup to Obvious Choice

  • Establish a leadership position in Ireland
  • Expand their services into the UK and US
  • Create a strong pipeline of opportunities in year 2
  • Grow to 30 employees in 18 months
“Brightbeam has the ambition to be the most helpful company in the world, embedding AI in a way that feels like second nature.”

Altamira AI: Finding Focus in a Crowded Market

  • A growing number of opportunities coming to them
  • Growth in their key focus on EdTech
  • Greater alignment across the business
“Altamira refined their position around their authentic essence: 'Zero Headaches.’”
See more success stories

Frequently Asked Questions

We've done positioning work before and it didn't really stick.
Traditional positioning exercises often fail because they're treated as marketing projects rather than strategic transformations. Continuous Positioning is different—it's a whole-business approach with ongoing support. The Corio platform helps embed positioning into daily operations, and our methodology builds internal capability, not just recommendations.
We're too busy with immediate priorities to focus on positioning right now.
Strategic misalignment is often the hidden cause of those pressing operational issues. Without clear positioning, you'll continue fighting symptoms rather than addressing the root cause. Our process is efficient and focused, with immediate tactical wins alongside longer-term transformation. Clients typically find that the clarity from even the initial phases creates immediate efficiency gains.
How much should we be spending on paid marketing and advertising?
Actually, nothing—until you know what works. One of the core principles of Continuous Positioning is building evidence before scaling investment. You're not trying to "win the internet" or attract everyone. You're trying to build a business with substance that delivers great outcomes for the right customers. Start by winning customers through people you already know and their networks. Focus on delivering exceptional value to a small group before expanding. Paid marketing has its place, but only after you've validated your positioning and messaging with real customer evidence. Get the fundamentals right first, then amplify what works.
Our industry is too complex/technical/regulated for this approach.
Complex businesses actually benefit most from positioning clarity. We've successfully applied Continuous Positioning across diverse sectors, from technical B2B services to regulated industries. The more complex your offering, the more valuable clear positioning becomes.
Our market is changing too quickly to invest in positioning.
Rapidly changing markets make positioning more crucial, not less. Continuous Positioning isn't about locking in a static position; it's about creating a learning system that evolves with your market. The most adaptable businesses are those with the clearest sense of their authentic essence.
We can probably do this ourselves with some frameworks and templates.
While frameworks are valuable, the real challenge isn't knowledge but implementation—seeing your business objectively, facilitating honest conversations, and creating lasting alignment. Our external perspective, proven methodology, and Corio platform provide value that internal-only approaches rarely achieve.

Enabled By Technology

Corio: The Continuous Positioning Platform

A collaborative platform that enables your business to implement Continuous Positioning yourself:

  • See what's working and what's not in real time
  • Build and test your market position without guesswork
  • Create a business that naturally attracts ideal customers
  • Make positioning a living part of your business, not a dusty document
Learn more about Corio
Corio Platform Screenshot

GET STARTED

Begin Your Journey to Being the Obvious Choice

Let's schedule a Positioning Discovery Call where we'll:

  1. Explore your current positioning challenges and business goals
  2. Share more details about our methodology and process
  3. Discuss how Continuous Positioning might apply to your specific situation
  4. Determine if there's a good fit between your needs and our approach

There's no obligation, and you'll gain valuable insights from the conversation regardless of whether we work together.

Get in touch

* indicates required
You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please see our privacy policy.